Zeno-Web.

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

We use insights, data, and technology to find your core audience and reach them where they are asking their most important questions.

Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are key. Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.

Social media marketing is the practice of using social media channels to sell or promote a brand, product or service.

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

- Increase brand awareness
- Build engaged communities
- Sell products and services
- Measure brand sentiment
- Provide social customer service
- Advertise products and services to target audiences
- Track performance and adjust larger marketing strategies accordingly