Paid media is not a tap you turn on. It's a discipline. We've spent 8+ years refining ours — across platforms, markets, and every kind of brief.
Zeno Web is a performance marketing consultancy based in Belgrade. We work with e-commerce brands, lead generation businesses, and growth-stage companies that want more from their paid media than a monthly report full of green arrows.
We've managed campaigns across Google, Meta, TikTok, Amazon and LinkedIn — in competitive markets, with real budgets, under pressure to deliver. That experience shapes how we think, how we advise, and what we refuse to do.
Platforms change. Algorithms shift. What doesn't change is the discipline of understanding your customer, spending where it matters, and measuring what's real.
Every engagement starts with one question: what does this account actually need? Not what's popular. Not what's easy. What works.
Search, Shopping, Performance Max, Display, YouTube. Full account management or campaign-level support — with a focus on feed quality, bidding logic, and tracking that tells the truth.
Facebook and Instagram — full funnel, from cold acquisition to retention. Audience architecture that scales, creative strategy that doesn't burn out, and lead generation built for quality over volume.
TikTok for brands willing to meet their audience where attention actually lives — awareness, brand lift, and direct response. Amazon for marketplace growth that compounds over time.
We go through your account the way a doctor reads a chart — looking for what's actually wrong, not what's easy to fix. Written report, clear action plan, honest conclusions.
For teams with execution capacity that need a clearer framework. Channel mix, budget allocation, funnel design — for e-commerce growth, lead generation pipelines, or brand-building objectives.
Most accounts are optimizing toward bad data and don't know it. We set up clean tracking — GTM, GA4, Meta Pixel, server-side — so every decision is built on something real.
We start by understanding where you are. Tracking integrity, account history, what's working and what's quietly burning budget. Everything that follows is built on this.
Campaign architecture, audience logic, budget allocation, KPI agreement. Built around your business — not copied from last quarter's template.
We verify tracking before a single euro is spent. No launch without clean data. It's a small rule that saves large amounts of money.
Consistent optimization with transparent reporting. You know what's running, what changed, and why. No jargon. No spin.